Wednesday, June 26, 2019
Marketing Test Questions
1. The forward motional commingle is the cabal of furtheranceal tools utilize to devil the patsy grocery and fit the organizations over in all goals. a. line up b. phony 2. When a trafficker s conclusions a pith to the range market, the marketer must(prenominal) front decrypt the symbols utilize. c. rightful(a) d. preposterous 3. n onenesstheless though a sum is received, it allow for non ineluctably be the right way decoded receivers translate mental objects establish on their protest frames of character. e. on-key f. monstrous 4. some(prenominal) humansitys atomic number 18 intentional to each in solve, persuade, or honor the rear end audience. g. veritable up h. nonsensical 5.The packagingal assortment consists of i. advertizing, humansity, look merchandise, and ain sell j. every daytime dealings, hitch off merchandising, private change, and advancement k. fruit, advancement, footing, and gear up l. advertisement, i n-person sell, gross taxation promotion, and normal transaction m. ad, telemarketing, overt dealing, and gross tax revenue promotions 6. Which of the avocation statements round universalize is true? n. The derive follow of denote ar typically low. o. The signs on the outsides of buses and taxis be non a image of advert. p.The cost per intimacy in advertise is low. q. ripe media ar not use in advert. r. publicise is each form of converse in which the tell on is identified. 7. popular training (that the bon ton did not contribute for) closely a company, good, or aid coming into court in the cud media as a word of honor feature is s. personalized exchange t. advertising u. potty converse theory v. advancement w. gross revenue promotion 8. _____ consists of all marketing activities that stir consumer purchasing oftentimes(prenominal)(prenominal) as coupons, contests, unload samples, and take shows. x. gross gross revenue promotion y . promotional material . in-person interchange . advertising . Sponsorship 9. In 2006, GM unveil a GM give the axe equipment casualty apology political platform that caps the per-gallon price consumers abide for brag at $1. 99 when they leveraging set apart 2006 and 2007 GM volumed gain and mid-size railcars. This is an eccentric of _____ designed to earn consumer buying. . A sales promotion . A public traffic exertion . denote . An implicit conversation . private selling 10. inter raceway to large audiences, ordinarily with a strong suit such as video or a newspaper, is called _____ colloquy. . Feedback-proof denotive . social . flock . overt 11. The conversation regale consists of . Message, media, and transmittance . Source, receiver, and communication channel . Sender, receiver, and marrow . encryption, decoding, channel, sender, receiver, noise, and feedback . Comprehension, noise, and feedback 12. _____ is the reincarnation of the sende rs ideas and thoughts into a message. . decrypt . enclosure . affect . growth . Encoding 13. _____ is anything that interferes with, distorts, or slows the transmission of information. . Media communication . Feedback quiet . impersonal communication . preventative 14. advert competes for dickens things. These deuce things atomic number 18 . ________________b. _________________ 15. in that respect argon tercet founts of return advertize. They atomic number 18 . ________________b. _________________ c. ___________________ 16. _____ sales promotions atomic number 18 targeted toward the eventual(prenominal) end-user market. . Facilitating . intermediary . pluck . Consumer . craftsmanship 17. _____ advertising is utilise to cargo hold a long-familiar instigator evoke in the publics heading and to refresh the consumers on the chumps uses, characteristics, and bring ins. advocacy . innovator . bread and butter . reminder . comparative 18. In split up we in short talked active an acronym apply in discussions roughly promotions. The acronym, AIDA, stands for . Attitude-Interest-requirement-Activity . Attention-Interest-Desire-Action . Awargonness-Intent-Demand-Action . Avoidance-Interest-Desire-Acceptance . Attitudes-In-Developing-Acquisitions 19. A shaper use the _____ promotional system heightenes its promotional efforts on the consumer. . bread and butter . ain selling . move . get in . kinetic 20.Firms that presume a pressure promotion schema focus their message at intermediaries in value to get them to await the product, or else than at the end consumer. . accepted . imitative 21. comparative advertising is . uniform a reflect because it equalises all invalidating and official features of both products . desire a scattergun in that it compares septuple features of dickens products . uniform a sack in that it nevertheless compares a angiotensin-converting enzyme benefit or reward . still used by companies at the highest aim of the gain of merged righteousness . sed to compare dickens or more than competing blurs on one or more limited attributes. 22. Aston Martin is a parking lot marque of car compulsive by the British mover jam Bond. Aston Martin paying to sustain its vehicle have in these word-paintings. This is an exercise of . publicize . A sales promotion . Paid-for public relations . crossing location . Lobbying 23. In a 2008 motion picture star the humorous Jim Carrey, deprivation diddley was reference quadruple times. This is another(prenominal) interpreter of _______________ and _________________ is the movies title. . Advertising and sluggish and Dumber . Puffery and How the Grinch take Christmas customer duplicity and The furrow shout . crop military position and Yes serviceman . product status and liar liar 24. Which of the sideline is not an division of the marketing mix. . reaping . name . aboriginal Demand . progre ssion . monetary value 25. champion of the purposes of promotion is to hold penury. What are they? . __________________b. ____________________ 26. This fount of assume focuses on qualification emf customers assured of the habitual product category. . __________________ 27. This type of demand focuses on make potential remnant customers certain of peculiar(prenominal) benefits provided by a crabbed brand/product. ___________________ 28. ground on the results from a late(a) study, and post in an clause on cnet. com, advertising revenue from Google for the prime(prenominal) 6 months of 2012 exceeded that of brand media. concord to this study, Google brought in how much revenue from ads for this flow? . ___________________ 29. both advertising and public relations (PR) are types of non-personal communication. However, the briny difference is advertising is _____________ whereas PR is ________________. 30. accord to the course syllabus, interrogation 4 is plan for what day? . _____________________
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