Week #7 Learning Activty #1 Essay Example | Topics and Well Written Essays - 250 words

hebdomad 7 Learning Activty 1 - Essay Examplent, does it automatically mean that customers leave like it if Kingfishers copies the competitor, or is the company better off leveraging its strengths? These are only some of the questions that tail assembly delve make headway into the inner emotions of customers that need their decision-making process, so that Kingfishers can be more competitive. Psychographic segmentation will help regard underlying factors that motivate people to go to Kingfishers or to the competition. Aside from psychographic segmentation analysis, assessing benefit segmentation variables can also be helpful. The exact benefits of choosing Kingfishers over other competitors can improve SWOT analysis that will contribute to potential changes in the marketing mix. These changes can strengthen Kingfishers competitive advantages.When Padgett talked about converse and high-performance work system for employees, I thought about the intersection between marketing co mmunications and how the employees are trained for it. The company has several marketing channels, where people buy and/or learn more about products, so it is important that employees are skilled in addressing communications needs that must be catered for every channel. For instance, since champ Warehouse caters to MMA fighters, public relations communications is essential in affecting the publics who affect fighters purchasing decisions, including their audiences, managers, and fight promoters (Dahlen et al. 390). It will be helpful to analyze these publics and how they are currently contributing to the companys brand image and how they can further be integrated into the brand narrative, so that wedge Warehouse can have a stronger brand narrative to its publics, especially its customers. At the same time, employees must be analyzed if they have the knowledge, skills, and attitudes (KSAs) to serve these publics in different channels. Knowing their KSAs deficiencies and strengths will improve Fighter Warehouses